"Kentucky" Super Bowl Spot
"Connections" Super Bowl Spot
Viewers were invited to Shazam the Super Bowl spot and were instantly entered to win a new Camry.
Camry Effect Case Study
AWARDS: Cannes Bronze Lion, Clio Finalist, One Show Finalist, Bees Award Winner, FWA Site of the Day, Best in show Website 2012 IAC, Outstanding Integrated Campaign 2012 IAC.