//about me
Creative leader. Mediocre guitar player. Intermediate surfer. Writer.*
*Not always necessarily in that order.
I lead teams and businesses to unignorable ideas that make brands famous in meaningful ways. I believe any idea worth anything needs to be grounded in a great truth, a real insight. Strategy is one of the most important functions of this industry and it doesn't always get the credit it deserves or the focus it demands. I also believe there’s opportunity in every twist and turn. If you approach life and work that way, you can make magic happen.
I try and approach every day as a learner, it’s more fun and fulfilling that way. I’ve lived, worked and learned all over the world, from Italy to Korea, China, New York, San Francisco, Los Angeles and many places in between.
I work closely with business leaders and marketing teams to create real impact for some of the biggest and most most inspiring brands in the world. Brands like Verizon, Google, Activision, Starbucks, Nike, Beats by Dr. Dre, Coca Cola, Johnnie Walker, Audi, Toyota, Kia, Motorola and more.
Some highlights:
Led the $4 billion dollar global launch of Activision’s Call of Duty franchise to record-breaking sales.
Nominated for an Emmy for Google’s 2016 Year in Search spot.
Sent Michael Phelps into space to face off with Danny McBride.
Got the Beastie Boys to license one of their tracks for an ad for the first time ever.
Led the global launch of Google Home across TV, social, digital, experiential and in the entertainment world, making it the most talked about smart home device on the planet.
Hacked the entire Google ecosystem of products to introduce Star Wars to a new generation of fans with J.J. Abrams.
Led the global launch of Starbucks Blonde, the first new espresso in the company’s history.
Teamed up with J.J. Abrams and Bad Robot again, this time for a whole new kind of space race.
Got Jimmy Fallon so stoked on a mobile lightsaber game we created that he played it on live tv.
Transformed iconic stairways across Washington D.C. into monuments honoring the heroes of the disability rights movement.
My work has been recognized by The Emmys, Cannes, The One Show, D&AD, CLIO, London International Awards and more, and has been featured in Campaign magazine, Communication Arts, Archive, The Work and is in the permanent collection at the MOMA. All of which can be credited back to relentless teamwork and ambitious client partners. But even more importantly, all of this work has made a real difference for real businesses.
If you’re looking for run of the mill, I’m not your guy.
If you’re looking for innovative ways to solve problems, build teams, scale business, and make work that does big things for brands, I could be your guy.
Thanks for stopping by.
//experience
Ogilvy
New York
Global Executive Creative Director
McCann
New York
EVP, Deputy Chief Creative Officer
BSSP
San Francisco
Partner, Chief Creative Officer
Mitsubishi, NBA 2K, Blue Shield of California, Greyhound,
FootJoy, Premier Nutrition, Rao’s, MichaelAngelo’s, City of Hope.
72andSunny
Los Angeles
Group Creative Director
Google, Activision, Starbucks
David&Goliath
Los Angeles
Creative Director
Kia, LG, Beats by Dr Dre, The Art Institutes, Zico
NYNY Hotel & Casino, Paso Robles Wine Country
Saatchi & Saatchi
Los Angeles
Associate Creative Director
Toyota
AKQA
San Francisco
Senior Copywriter
Nike, Audi, Target, Old Navy
BBDO
New York
Freelance Senior Copywriter
Gillette, Smart Car
Ogilvy
New York
Freelance Senior Copywriter
Motorola, Post, Ragu
Ogilvy
Beijing, China
Copywriter
Motorola, Johnnie Walker, Maxwell House, Kraft, Mercedes-Benz,
Johnson & Johnson, Red Bull, Pond's, World Wildlife Fund, Greenpeace
//awards
Emmy Nomination (2017)
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D&AD Wood Pencil (2017)
D&AD In-Book (2008)
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Cannes Bronze Lion (2023)
Cannes Silver Lion (2017)
Cannes Silver Lion (2017)
Cannes Bronze Lion (2017)
Cannes Silver Lion (2016)
Cannes Silver Lion (2016)
Cannes Silver Lion (2016)
Cannes Silver Lion (2016)
Cannes Bronze Lion (2016)
Cannes Bronze Lion (2012)
Cannes Silver Lion (2009)
Cannes Shortlist (2009)
Cannes Bronze Lion (2008)
Cannes Bronze Lion (2008)
Cannes Shortlist (2008)
Cannes Shortlist (2008)
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One Show Gold (2017)
One Show Gold (2017)
One Show Silver (2017)
One Show Silver (2017)
One Show Silver (2016)
One Show Silver (2016)
One Show Silver (2016)
One Show Bronze (2016)
One Show Merit (2016)
One Show Merit (2016)
One Show Merit (2008)
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Clio Silver (2018)
Clio Silver (2018)
Clio Bronze (2018)
Clio Silver (2017)
Clio Silver (2017)
Clio Silver (2017)
Clio Silver (2016)
Clio Silver (2016)
Clio Bronze (2016)
Clio Silver (2009)
Clio Shortlist (2009)
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LIA Silver (2023)
LIA Silver (2023)
London International Awards Finalist (2008)
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ADC Silver Cube (2017)
ADC Silver Cube (2017)
ADC Bronze Cube (2017)
ADC Bronze Cube (2017)
ADC Silver Cube (2016)
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Webby Award Winner (2017)
Webby People's Voice (2017)
Webby People's Voice (2017)
Webby Award Winner (2016)
Webby Award Winner (2016)
Webby People's Voice Award Winner (2016)
Webby People's Voice Award Winner (2016)
Webby Awards Finalist (2014)
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iAB MIXX Awards GOLD (2016)
iAB MIXX Awards GOLD (2016)
iAB MIXX Awards GOLD (2016)
iAB MIXX Awards BRONZE (2016)
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FWA Site of the Month (2015)
FWA Site of the Day (2015)
FWA Site of the Day (2014)
FWA Site of the Day (2012)
FWA Site of the Day (2013)
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AdFest Best of Show Outdoor (2009)
AdFest Silver (2009)
AdFest Finalist (2009)
AdFest Silver (2008)
AdFest Silver (2007)
AdFest Bronze (2007)
AdFest Bronze (2007)
AdFest Bronze (2007)
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China Effie Gold (2008)
China Effie Silver (2008)
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Spikes Silver (2009)
Spikes Silver (2009)
Spikes Bronze (2009)
Spikes Bronze (2008)
Spikes Bronze (2008)
Spikes Bronze (2008)
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Communication Arts In-Book (2008)
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The Work In-Book (2009)
The Work In-Book (2009)
The Work In-Book (2009)
The Work In-Book (2008)
The Work In-Book (2008)
The Work In-Book (2008)
The Work In-Book (2007)
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IPA Effectiveness Bronze (2008)
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LongXi Bronze (2008)
LongXi Bronze (2007)
LongXi Merit (2007)
LongXi Merit (2007)
LongXi Merit (2007)
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Times Chinese Gold (2007)
Times Chinese Silver (2007)
Times Chinese Merit (2007)
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China 4A Bronze (2008)
China 4A Bronze (2008)
China 4A Merit (2008)
China 4A Merit (2008)
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Times Asia Shortlist (2006)
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//contact
email: matthewrobertcurry@gmail.com
phone: 917.655.4033