A manifesto greeted first time visitors to Nike Women's Facebook page where they were invited to Like the page in order to join the movement and Make themselves their very best.
A revolving social campaign highlighted different female athletes, revealing their workouts, their diet and their wardrobe. Women everywhere could come for inspiration and motivation. In 8 months, we grew the Nike Women Facebook community from 30,000 to over 1 million.
The Nike Training Club app gave women the milestones they needed to make themselves better.
Ads featured real women or athletes with the motivating Make Yourself mantra.
It's your body. Your life. And you're in charge. That was the starting point for a campaign all about women and their desire to train. This film set the mood and tone for a movement that inspired over 1 million women to join Nike's Facebook community and declare how they Make Themselves. The final takeaway? You are entirely up to you and you can Make Yourself whatever you want to be.